Barre & Soul

The challenge

Barre & Soul had a loyal community and a strong product, but the marketing was running without a scoreboard. Ads were spending without purchase tracking, the intro offer was underpriced, and local search was leaving bookings on the table across four markets.

What I did

• Measurement first. I rebuilt GA4 and GTM so purchases, not clicks, became the number every campaign answered to.

• Offer strategy. I repriced and repackaged the new-client intro offer, raising the average price while improving conversion to membership.

• Paid media. I restructured Google Ads around the offer and cut wasted spend.

• SEO and local. Technical SEO, schema and Google Business Profile work across every location, including a custom tool that automatically posts each Instagram photo to all four Google profiles.

• Lifecycle. Email and SMS to move intro clients into memberships.

The results

• +167% monthly intro-offer revenue ($5.2K → $13.8K)

• +101% new-client intro purchases (162 → 325 a month)

• +70% average intro price ($35 → $60), while intro-to-member conversion rose from 22.8% to 25.8%

• −44% Google Ads cost per offer click ($39 → $22) on 37% less spend

• +98% ad-driven purchases in the first month of full purchase tracking

• $92 cost per purchase in the most efficient markets, about 3:1 LTV:CAC on an estimated $1,083 member lifetime value

• +64% monthly revenue ($143K → $235K, low to peak), with $2.1M over the trailing 12 months

• +47% organic search clicks and +111% page-one keyword rankings